New Mobile Ticketing App Launched for Public Transit
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Journey by Bytemark App Makes It Easy and Affordable to Bring Mobile Ticketing to Riders
New York, New York: Bytemark today announced the launch of Journey by Bytemark, a new mobile application that makes it easy to pay for transit tickets and passes across North America. Journey brings multiple agencies into a single app, providing public transit organizations with a mobile ticketing opportunity regardless of the size of the agency. Passengers get a simple mobile ticketing app, while agencies avoid large development costs and extensive timelines.
Transit agencies of all sizes struggle with bringing new technology to riders. This is due to lengthy processes for planning, procurement, and deployment. The Journey app is a low-risk opportunity to offer a mobile ticketing option to their passengers. This Software-as-a-Service (SaaS) model, part of the Bytemark Bridge platform, makes it possible for North Americans to experience it in areas that are often overlooked due to their size of ridership or operations.
Bytemark launched the new app to help agencies enable mobile ticketing in a way that is efficient, effective, and easy. Journey complements the larger product portfolio, including Account-Based Ticketing and Open Payments, that is available as part of the Bytemark Bridge platform.
Through a fast deployment, an agency can quickly go from planning to go-live. There are no upfront costs making it low risk to bring mobile ticketing to riders. Finally, by offering a standard app for all customers, transit agencies are not responsible for ongoing technology builds. The Journey app now brings the public transit industry’s original mobile ticketing solution to riders regardless of agency size.
The app was designed for riders. Mobile apps with multiple agencies are often confusing to navigate for first-time passengers. The intuitive user experience—including the branded familiarity of local transit agencies—aids adoption by making it easier for riders to pay and display their ticket with confidence. Moreover, agencies are empowered to service customers in a way that makes support straightforward for riders.
The Journey app offers alternative avenues to equity. Fare capping discounts passenger tickets once the threshold for purchased passes is hit. Paying for a costly weekly or monthly pass can be something that happens over time, rather than at once. Riders also have a choice in payment type. Through InComm’s VanillaDirect, riders can purchase trips with cash at local retailers.
“The Journey app makes it easier for agencies to deliver mobile ticketing to their riders in a way that is simple and budget friendly,” says Alex Litchfield, Chief Operating Officer at Bytemark. “The same Bytemark backend that has been deployed across North America is now available to agencies of any size, bringing mobile ticketing to riders quickly.”
Available on both the App Store and the Google Play store, Journey will initially get rolled out to existing partner agencies. Agencies can enhance options for riders through additional functionality. Available features include promo codes to entice repeat trips, Spanish translations, and partner programs for third-party institutions.
The benefits of the Journey by Bytemark include:
For agencies: The new app offers fast deployment & configuration, minus custom build costs
For riders: Intuitive app that allows passengers to easily purchase tickets on their phone
For everyone: Transit equity with options like fare capping and cash payments
“The same Bytemark backend that has been deployed across North America is now available to agencies of any size, bringing mobile ticketing to riders quickly.”